SEO has undergone various changes in the past few years. However, certain factors have remained the same and continue to be important for ranking your website in the desired manner. Below is a discussion on the essential factors of SEO that will help you in 2019 like the Los Angeles SEO.
Mobile-First Web Design
Google has officially released its mobile-first index this year. This has been an important factor in SEO long before. It is important to have your website optimized for the desktop, tablet, or phone. Make sure that the images are scaled for a responsive design. This will ensure that your website’s loading speed stays low. Further, it is advisable to use Meta titles. This will help your audience to read easier on your phones. Check that there are no pop-ups that cover the entire screen as it blocks your viewers from seeing the main content on your website.
Technical SEO remains to be a difficult task for many. There are several tools nowadays to enable better SEO audit making the job easier. Make sure you interpret the data accurately and follow up with the required action. Check factors like status code errors and get them corrected. Optimize and correct the robot.txt if required. You can check the site indexing through Google Search Console. Make sure you fix the issues that need attention. Further, correct the duplicate title tags and Meta descriptions. Audit the website and analyze its traffic statistics with Google Analytics. Do not forget to change or trim the content that does not perform as expected.
Page speed is a crucial aspect of conversions and traffic. Google says that the average time for loading a mobile page is 22 seconds, but 53% of users leave the site that takes longer than 3 seconds. Slow page does not give a satisfactory user experience, and hence Google considers it a negative factor in ranking. Furthermore, it is recommended to keep plugins and redirects to the lowest possible count. Getting both Java and CSS load simultaneously is a good strategy. Remember to minimize HTTP requests regarding various parts of the page such as images, scripts, and CSS. Reduced DNS lookup time and reduced image size also contributed to optimizing the website by a long way.
SEO practices are always changing and you need to change your strategies according to the change to keep up. Make sure you follow the above suggestions and more to ensure a good SEO performance of your website.