The commuting experience within sprawling airports was a nightmare for travellers many years ago. But, that changed with the widespread adaptation of digital signage solutions. It keeps travellers updated with important information, making the experience good and memorable. This reduces queues, waiting times and makes the functioning of such places efficient. It eases the work of employees resulting in reduced workload and stress. Digital Signage platforms are emerging as a new way to improve travel experience over many forms of transportation in many countries. The following are a few ways in which Digital Signs improves different modes of transportation.
Airports and Railway Stations
One of the most obvious uses of Digital Signboards at airports and railway stations are the arrival and departure screens. There are many wayfinding digital maps which makes it easy to find directions in these spaces. Self-check-in and ticket issuing kiosks are becoming common facilities in many modern cities. Live updating of flight and train information through screens at many places in crowded train stations and airports is common. This can communicate emergency notices with the commuters and make these places safe and secure.
The highest priority for anyone using an airport or train station is finding the right terminals or platforms. Placing digital signs rather than banners or stand up signs can significantly aid in wayfinding and crowd management. This can easily guide people to customer services, help desks, taxi pick up points etc. In airline lounges, there are digital signage installations for their destinations and brand video.
Many airports and railway stations have large videowalls in their entrance. These usually show their advertisements or live weather information. They are used to create the first impression on travellers or create an ambience of calmness and relaxation.
Digital Signage platforms are used to entertain people in airport waiting areas to avoid boredom. This phenomenon is becoming more common in the last couple of years. It can also be used to keep them updated with relevant information as well.
Public Transportation – Taxis/Bus/Metro
Digital signs can be found in waiting areas of bus stations, taxi points and metro stations. Advertising agencies use such points for digital signs to promote products and services. It is common to find digital billboards in bus stations showing advertisements and relevant information. This can generate revenue for such places.
In cruise ships digital signs are very effectively used to provide information and as wayfinding tools. It is used in dining areas as digital food menus.
These are some of the ways digital signs can enhance the travel experience. As per the experts, digital signage is going to be more widely adopted as it saves time and money.